Words can be powerful. They can engage, inspire, and ultimately even affect the bottom-line. However, they need to be conceived first. Then they can result in a communication which is concise, thought-through and to the point.

You only have one chance to make the first impression. Be it with your potential clients, or the HR manager of your dream company. You only have three minutes to present your project to a potential investor. As they say, better be prepared than sorry.

There are so many situations – both in business and in your own professional life – where effective communication is crucial. However, there are frequently more important or urgent things to do, than prepare it.

If you have ever:

• Wanted to write something, but just couldn’t get to it;
• Wondered if someone could somehow capture all those great thoughts of yours;
• Struggled drafting your motivation letter or a sales pitch;
• Needed to make a presentation or condense lots of information into a short memo;
• Thought it would be nice to have someone research a matter for you and provide you with a concise synthesis and compelling analysis,