The answer to the question in the title is very simple: I buy from small businesses because I know that every time I do, I am supporting somebody’s dream.
Think about it for a moment. Once upon a time there was that little girl, let’s call her – Mary, who liked to create beautiful clothes for her little dolls. She would take an old t-shirt from her father, cut it in small pieces and indulge in the magic of creation. A couple of days later her doll – Ann – would get a new layered dress and a matching jacket, and yes – don’t forget the ribbon for her gorgeous curly hair! Mary would dream that one day she will open her own fashion house and make clothes for all the little toys and all their little owners in the whole big world. Mary grew up to be an accountant, working long hours and even though succeeding in her career, still feeling as if her life is not what she wanted it to be.
She still has that little girl inside of her, which dreamt of maybe one day pursuing that dear dream of hers. And then Mary actually listens to herself and finds back that little girl with scissors, needles and designs scribbled on a piece of paper torn out of a notebook. Accountant-Mary takes a brave decision to pursue her childhood dream and after many sleepless nights she opens her own clothing shop.
You know what? I will stop by Mary’s shop and if I like something, I will buy it. Moreover, I will share her story and encourage everybody I know to also pass by Mary’s shop and consider buying something from her or at least saying some nice words to her. Why? Because what I believe in the most in this world is in the power of your dreams! That is something I always wish my friends for their birthdays – never ever stop dreaming!
If you believe that dreams come true and if you believe that they don’t, you are equally right, because you choose your own life. I choose my life to be full of miracles and I choose it to be a place where dreams come true. This is why I also support other’s dreams every time I can, even if it is just by saying some words of encouragement.
I don’t say that I never shop at supermarkets or buy mass-products. I don’t say that the small business (whatever it is) is by definition offering better quality. What I do advocate for is – at least look for them, and don’t avoid buying from small businesses just because their website is less fancy or their packaging looks somewhat amateur. They will get there, but when they are at the very beginning of their journey, they really need someone to believe in their potential and support their dreams.
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