Tag Archives: Seth Godin

Benchmarks: friends or foes?

One of the blogs I am following is that of Seth Godin (marketing guru and the author of something like 18 bestsellers). On his blog he publishes short thought-provoking pieces on certain business or people related subjects. Inspired by two of his recent posts today I would like to talk about benchmarks.

But first, shortly about the posts of Seth I am referring to. Continue reading Benchmarks: friends or foes?