A couple of days ago I was using my husband’s iPad to show cartoons to our kids on YouTube. Now when he goes on YouTube he is bombarded with new episodes of “Fixies” and “Octonauts”. Yesterday I accidentally clicked on an ad for some sort of a desk decor and today this desk decor is “attacking” me from every ad space there is. Targeting in action. I got it. Seems to be based on my interests, right? But is it? Doesn’t it look like someone makes an assumption about my interests and defines a “frame” for me to fit in? Can I still choose “yellow”, if someone tries to direct (read: limit) my choice to “red or blue”?