A couple of days ago I was using my husband’s iPad to show cartoons to our kids on YouTube. Now when he goes on YouTube he is bombarded with new episodes of “Fixies” and “Octonauts”. Yesterday I accidentally clicked on an ad for some sort of a desk decor and today this desk decor is “attacking” me from every ad space there is. Targeting in action. I got it. Seems to be based on my interests, right? But is it? Doesn’t it look like someone makes an assumption about my interests and defines a “frame” for me to fit in? Can I still choose “yellow”, if someone tries to direct (read: limit) my choice to “red or blue”?
In 2010 my future husband and myself were working on a project in South Africa. After the project was completed we seized the moment and travelled along the Garden Route from Cape Town to Port Elisabeth. Our final eastward destination was the Ado Elephant park – an amazing safari place, where one can see wildlife in all its beauty. As the name has it, there are a lot of elephants there.
I recall our first photo of an elephant Continue reading The elephant effect: the tenth one is not a dime less spectacular than the first one
In my posts I frequently refer to this or that TED video, because lots of them contain numerous well-structured and substantiated points. The motto of TED is “Ideas worth spreading” and in my opinion they really live up to it. I actually don’t recall anymore when did I discover TED for myself, yet I believe it was shortly before embarking on the MBA journey. Hence, I am their devoted fan for 7 years now. There were plenty of videos which I liked, yet in this short post I will list only the ones which left a lasting impression on me and which I would definitely recommend you to see. Hence, there we go (as usual, not in the order of significance, but in the order of remembering): Continue reading When you feel like watching something good: My 10 favorite TED videos